Social Media Marketing (SMM)

At GMN Digital Marketing, we provide clients with bespoke digital marketing solutions formulated based on the targeted audience, industry of business, needs of clients and the content to be marketed. GET YOUR FREE QUOTE

Social Media Marketing (SMM)

At GMN Digital Marketing, we provide clients with bespoke digital marketing solutions formulated based on the targeted audience, industry of business, needs of clients and the content to be marketed. GET YOUR FREE QUOTE

WHAT IS SOCIAL MEDIA MARKETING?

Social media marketing is the process of marketing through social media sites like Facebook, Instagram, Twitter and YouTube. It is a way for businesses to connect and interact with their target audience on a much more personalised and engaging level as compared to traditional marketing.

A social media marketing strategy can be as simple as having a company blog, a Twitter account, or asking your followers to share or tweet your posts or articles. Or it can be as comprehensive as having a campaign that encompasses blogs, Facebook, Instagram, Twitter,  other social networking platforms and through YouTube (for videos).

WHY IS SOCIAL MEDIA MARKETING IMPORTANT?

The world today is virtually connected on social networks and this has a significant impact on businesses nowadays. With an increasing number of consumers turning to social media for recommendations and reviews before purchasing goods and services, businesses which do not have impressive social media presence are losing out on the potential to increase brand awareness and sales.

It is extremely easy for users to seek opinions from friends and to find reviews from popular influencers on certain brands, products and services. This influencing power cannot be overlooked or underestimated. If a reliable friend likes a product or service, we have a greater tendency to believe we will too. More often than not, communication takes place on Facebook, Twitter, Instagram or other social media channels before the actual decision to purchase or engagement is made. The key for retailers is to get in on those communication channels early with a presence that conveys accessibility and credibility.

HOW CAN SOCIAL MEDIA MARKETING (SMM) HELP IN MY BUSINESS?

Businesses can profit from a well thought-out social media strategy which focuses on distinct goals. A well-crafted social media strategy can assist with building brand awareness, strengthening customer relationships, cultivate brand loyalty and earning trust and credibility. Here are ways that a well-crafted social media strategy can help in your business:

An interesting post with quality content will drive traffic to your site.
The key to generating an interesting and quality post is to have quality pictures with the right tone to deliver the desired emotion and to research on what is trending within your target demographic to create relevant, quality content. Your post must be able to relate to the target audience. It is best to post regularly and consistently so that your target audience can look forward to it and at times, they might engage with you. Millennials, especially, want to feel connected to a brand. They want quality content which they can pick up something from rather than be sold to.
Understand your key customer demographic and create marketing campaign that resonates.
Learn what activities they do, their interests and see what kind of posts they share. That provides a great opportunity to ask for user-generated content. For example, Coco-Cola’s “Share a Coke” campaign produced bottles with customers’ names on the labels and sold throughout different cities. Customers were then asked to share the pictures of their personalised coke bottle on Twitter and other social media platforms. Requesting user-generated content shows that you genuinely value customer feedback and increases customer loyalty.
Key influencers can increase your sales.

Find the key influencers that suits the products or services that you are selling. Many segments have key influencers. What they endorse online sells so it’s definitely worth it to find them and build a rapport. Having them on your side will give a boost to your marketing message and enhance your business image. By tapping onto the influencer’s follower base, you are growing your digital outreach and potential customer base.

Earn trust and build customer loyalty through “social customer service”.

Social media platforms can be an extension of your customer service. Thus, your social media accounts should be monitored and responses should be amicable, professional, and timely. It is a growing trend amongst customers to find social media as a better form of customer service as compared to phone calls or emails. In situations where a negative comment surface, it presents an opportunity for your business or brand to raise the bar by responding swiftly and amicably to resolve the issue and offer assistance.

WHAT ARE THE ADVANTAGES OF SOCIAL MEDIA MARKETING (SMM)?

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Rich Customer Experiences

Social media, at its core, is a networking and communication channel. Consumers nowadays mainly go to social media for customer service, expecting a fast response and 24/7 support.

Companies that are able to deliver this will not only win the hearts of its customers but also publicly demonstrate attention to visitors’ needs and providing a personalised experience.

Improved brand loyalty

In any business, it is vital to frequently communicate with your customers and build a rapport with them.

Thus, social media can also be a platform for your business to communicate directly with your customers and not just to introduce your brands, products and promotional campaigns.

Reach targeted audience

In the past, marketers faced the challenge of ensuring their content reached targeted audience in the shortest possible time.

Now with social media, when it comes to sharing related content or gathering feedback about your campaign, brand or business, all you need to do is to share it on your brand’s social media accounts.

Higher conversion rates

Social media marketing results in increased visibility for your business, in turn gaining more opportunities for conversion in a few distinct ways. Perhaps the most significant is humanisation factor where brands become more humanized by interacting in social media channels. Social media is a place where brands can act like people do. This is crucial because people like doing business with other people; not with companies.

Additionally, studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing. And when a brand is very active in its social media platforms, its followers tends to trust the credibility of the business. As such, simply building your audience and actively engaging with them in social media can improve conversion rates of your online traffic.

 

Increased Inbound Traffic

Having a social media presence for your business doesn’t stop at creating an account with the social media platforms. Without marketing your business on social media, you won’t grow your outreach beyond those who already knows or came into contact with your business.

Every post, from an interesting article to a promotional campaign, is an opportunity to acquire new customers and every social media profile you add opens the door of a new visitor to your site hence it makes perfect sense to utilise as many suitable social media platforms as possible. By establishing your presence on various social media platforms, your business is visible to various types of users and a greater variety of consumers all around the world.

 

Cost-Effective

Social media marketing is touted as the most cost-effective way of marketing since creating an account is free for almost all social media platforms yet the potential outreach and return on investment is unlimited.

Most of the paid promotions in social media platforms are low cost as compared to other marketing channels. For a start, you can always set a comfortable budget. Along the way, you may adjust your budget, spend some time to analyse the results and fine tune your strategy to achieve your aims, be it to increase your brand awareness and/or conversion rates.

 

Increased Brand Awareness

One of the most cost-efficient digital marketing methods is social media which is very useful to syndicate content and increase your business visibility since you will be engaging with an extensive range of consumers.

Your social media networks are alternative channels for your brand’s voice and content. If your content is interesting enough to create interaction with people, it will increase brand awareness and begin building your reputation as a business. Each and every post being shared will introduce your business to a new pool of individuals and the more people who know about your business, the better.

 

Stronger Brand Authority

Communication is the key to make your business more authoritative. When people see that your business are actively posting on social media and interacting with customers, it raises your credibility.

Having constant and frequent interactions with customers shows that your business place a great emphasis on customer service and ensuring customer satisfaction. Having satisfied customers spreading a good word or two about your business in social media acts as a great deal of influence to new visitors and instantly they will view your business as one with positive values and brand authority.

Improved Customer Insights

Not only is social media important for customer service, it is also a crucial channel to monitor and understand your consumers or targeted audience.

By monitoring the activity in your profile, you are able to determine the demographics of your followers and their interests and opinion. Through the engagement in social media, you are able to gain insights to your followers and identify which topic or types of content generate the most impressions or deliver the best conversion rate.

Better Search Engine Rankings

As mentioned previously, being active in social media will increase your inbound traffic and the more social media shares you receive, it will improve your search engine rankings.

For example, if every Facebook followers of GMN Digital Marketing share this particular page, it’s more likely to have a higher search engine ranking for search variations of “Advantages of Social Media Marketing”.

CONCLUSION

It’s clear that social media marketing has its advantages, so if your business has yet to create profiles in suitable social media platforms, create them now! Fill out your business’ information and post some engaging content to begin gaining followers. At the start, ask people relevant to your business to “like” and “share” your page to help build your profile. With constant post and updating, the right social media marketing strategy will generate an increased traffic, better search rankings, improved conversion rates, increased brand loyalty, and much more.

Essentially, there is no reason whatsoever not to implement social media into your marketing strategy. Due to its cost-effectiveness, you are able to start with any budget which you are comfortable with and the time spent is rather minimal as compared to other marketing channels thus there is hardly anything to lose. Your competition, more likely than not, is already in social media so don’t simply do nothing and allow them to take your potential customers. The sooner you start, the sooner you’ll see growth in your business.

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